How to Get the Best ROI From Email Marketing
In today’s business environment of reduced marketing budgets business owners are forced to do ‘more with less’. How can you deliver an impressive ROI in terms of your marketing efforts? First things first, you must commit to using affordable email marketing as a strategy within your business. Don’t worry about whether or not it works because it does. Recent research has shown just how effective email promotion is, especially when done correctly.
- According to the Direct Marketing Association, for every dollar spent in 2009 email promotions generated a ROI of $43.62 with 2010′s expected figure at $42.08.
- The DMA surveyed over 5,000 senior US executives who stated email was the marketing channel most likely to see a budget increase.
- Hurwitz & Associates found 46% of North American small businesses use email advertising, with another 36% planning to do so in the coming year.
Read on for some tips on affordable email marketing and how you can level the marketing playing field.
Tip 1- Use this marketing method as part of your marketing strategy not your entire strategy. If you have successful marketing techniques, by all means, continue to utilize them knowing affordable email marketing can work as a low-cost addition to your current marketing mix.
Tip 2- Realize that email marketing builds relationships, loyalty and trust AND supports sales through other channels.
Tip 3- Due to the low cost of sending emails, even small businesses have been able to take advantage of the benefits of affordable email marketing.
This is the tip of the iceberg. The most important piece of information is that email promotions can be an affordable solution that will help grow your business and get your message heard.
Article Source: http://EzineArticles.com/?expert=Fabian_Tan
